Wottan Motor's Virtual Assistant for lead acquisition and qualification

What is Wottan Motor?

Wottan Motor is a Spanish company dedicated to urban mobility since its incorporation in 2009.

After more than 15 years in the sector, today it has an important presence in Spain and Italy, two of the most important European markets in terms of the use of motorcycles as a means of transport, but also in Portugal, Malta and Cyprus.

Industry

Motor vehicles

Headquarters

Rótova (Valencia)

Sales Points

+230

Turnover

+ 2.5 M €

The perfect synergy between our brand and our customers

“We started out using AUNOA as our conversation manager for all our social media channels. However, we have expanded its usefulness to the maximum. Now, not only do we manage mass campaigns through WhatsApp, but we have also integrated it into our website as a bot that assists our potential customers with everything they need.

AUNOA has been adapting to our needs thanks to a team of professionals who have proven to understand our requirements and adjust the system in an exceptional way.”

HÉCTOR ALCALDE | Marketing director Wottan Motor

“My experience working with Wottan Motor has been exceptionally positive.

 

The automation of questions prior to logging into the chat has been efficient, saving time for both agents and users. The bot provides detailed information about the motorcycles automatically and makes easier the purchase process.

I highlight the friendliness and closeness of the team, making the collaboration not only efficient, but also pleasant.”

ELOY GAZULLA | Project Manager at Aunoa

The perfect synergy between our brand and our customers

“We started out using AUNOA as our conversation manager for all our social media channels. However, we have expanded its usefulness to the maximum. Now, not only do we manage mass campaigns through WhatsApp, but we have also integrated it into our website as a bot that assists our potential customers with everything they need.”

AUNOA has been adapting to our needs thanks to a team of professionals who have proven to understand our requirements and adjust the system in an exceptional way.”

HÉCTOR ALCALDE | Marketing director Wottan Motor

“My experience working with Wottan Motor has been exceptionally positive.

The automation of questions prior to logging into the chat has been efficient, saving time for both agents and users. The bot provides detailed information about the motorcycles automatically and makes easier the purchase process.

I highlight the friendliness and closeness of the team, making the collaboration not only efficient, but also pleasant.

ELOY GAZULLA | Project Manager at Aunoa

Problems and challenges

Automate recurring questions

At Wottan Motor, the need arises to automate certain recurring queries that regularly arrive at the sales department when seeking information about motorcycle models, prices and financing conditions.

To address this situation, the implementation of a chatbot with a predefined information flow will make possible to offer such information without requiring human intervention.

Branching by user typology

Depending on the type of customer or the nature of the query, it is essential to segment and direct the various requests to the corresponding departments.

This makes possible to optimize the time of the agents, who can focus only on serving those users to whom they can provide assistance, since the query is directly related to their area of expertise.

Lead pre-qualification

Lead pre-qualification is essential to speed up response times and increase conversion rates.

Therefore, before referring to an online chat with an agent, it is critical to ask a series of specific questions, such as preferred language, displacement and motorcycle model of interest, along with any other information relevant to this process.

Unified online chat

For Wottan Motor is easier to have a unified online chat that centralizes all messages in one place to respond to and follow up with users interacting on different channels.

This integration simplifies communications management, ensuring more efficient service and a smoother experience for their customers.

Functionalities and technology

The bespoke solution developed for Wottan Motor🚀📊😃

Differentiated flows

The different conversation flows allow us to adapt the guided menu to each of the languages in which the Chatbot is available, which in this case are Spanish, Italian and Portuguese. Thanks to this customization capability we are able to:

Adjust the content and menu options according to the selected language.

Ensure that users can effectively interact with the guided menu in their native language.

Provide a smoother and more efficient navigation flow.

Guided menu

The introduction of a guided menu significantly simplifies the automation of a large number of queries that users make when purchasing a motorcycle. This structured approach allows users to navigate intuitively through the available options, resulting in:

Speed in the process of obtaining information.

Optimization of the efficiency in the purchase process.

Pre-qualification of the lead

Improved conversion rate

Decrease in the cost of acquisition

Online chat

After the customer has been qualified and has answered various questions in the guided menu, he is automatically transferred to the available agents.

These agents can easily continue the conversation in the same channel used by the user from the Aunoa online chat control panel, in order to close the sales opportunity.

From this dashboard, agents have access to and record of all conversations taking place in the various channels where the Chatbot has been implemented.

WhatsApp mass campaigns

WhatsApp mass campaigns conducted by Wottan Mottor allow to send a variety of templates to your database to provide offers and news, among other content.

These campaigns generate higher opening and interaction rates compared to other channels such as email or SMS.

Wottan Motor's conversational solution in full swing. Results that speak for themselves

24.368

Unique users

23%

Conversation automation

46.480

Conversations

*Data year 2023

*Data year 2023

Get to know Aunoa
CHANNELS AND LANGUAGES

Channels

We integrate Chatbots in the channels most used by your customers so you can offer an omnichannel experience in conversational channels.

For Wottan Motor, the conversational solution is implemented on WhatsApp, Instagram, Facebook and Google My Business.

Languages

Our chatbots are designed to facilitate communication in a variety of languages seamlessly, automatically adapting to the user’s language to provide a more personalized experience.

In the specific case of Wottan Mottor, our chatbot is fully configured to interact seamlessly in Spanish, Portuguese and Italian.

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