My role as a salesperson goes beyond simply offering solutions. Customers often have only a superficial idea of their problems, because they lack the time, information and clarity to analyse them in depth. As a sales executive, my job is to fully understand their situation and assess the real impact on their business. Technology, and AI in particular, is not applied in a one-size-fits-all way: it is adapted to each customer’s specific needs. Acting as the link between the customer and the development team allows us to shape the right solution, ensuring that AI drives concrete improvements in customer service and operational efficiency.