Do you have abandoned carts in your online store and don’t know how to recover them? You’re not alone. It’s one of the biggest headaches in eCommerce, but also one of the biggest opportunities. In this article, we’ll give you effective WhatsApp messages to recover abandoned carts, real-life examples, and proven strategies you can start using today.
What’s the best WhatsApp message to recover an abandoned cart?
Quick answer: a short, personalized message with a clear incentive.
Quick example:
Hi Ana! 🛍️ We saved your cart with those shoes you loved. Just a few clicks away from having them at home. And today, you get free shipping!
But if you want to go a step further, keep reading: we’ll explain why these messages work, how to adapt them to your brand, and how to automate them with a chatbot.
Why do users abandon their carts and how can WhatsApp help?
It’s easy to blame indecision, but cart abandonment often comes down to lack of trust, shipping doubts, or simply a distraction. The good news is WhatsApp has the highest open rate of any channel: up to 98%.
With well-designed messages, you can:
- Recover lost sales.
- Answer doubts before they turn to your competitors.
- Create a personalized experience that builds loyalty.
How to write a good abandoned cart message for WhatsApp
1. Be direct, but empathetic
Don’t use generic phrases. Imagine you’re helping a customer in a physical store.
Hi Marta! We noticed you were about to get the facial care set. Is there anything we can help you with to complete your purchase?
2. Use the customer’s name and mention the product
Personalization boosts conversions. If you use an AI-powered chatbot, this step is automatic.
Carlos! The smartwatch you left in your cart is still available. But there are only a few left.
3. Add a clear and urgent incentive
A discount, free shipping, or a small gift can make a big difference.
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WhatsApp message examples to recover abandoned carts
Here are some message examples that can help you out.
Friendly reminder message
Hi Julia! We noticed you left something in your cart 🛒. Need help completing your purchase?
Urgent message
Your Bluetooth headphones are flying off the shelves. Only 3 left in stock. Click here so you don’t miss out!
Promotional message
Get 10% off if you complete your purchase in the next 30 minutes!
Helpful message
Have questions about payment or shipping? Message us here and we’ll help you right away.
When should you send a WhatsApp recovery message?
Timing is everything. Here’s a useful pattern:
- First message: 30–60 minutes after abandonment.
- Second message (if no response): 24 hours later.
- Third attempt (optional): 48–72 hours later with a final incentive.
A well-configured WhatsApp chatbot can handle all of this without you lifting a finger.
Can this process be automated with generative AI?
Yes — and it’s one of the best ways to scale your conversions without overloading your team. A generative AI chatbot can:
- Write messages tailored to your brand’s tone.
- Understand where the user is in the sales funnel.
- Send natural responses to real-time questions.
Prompt you can use in ChatGPT to write your personalized message:
Write a kind, direct, and personalized WhatsApp message to recover an abandoned cart in a clothing store. The customer’s name is Lucía and she left a dress in her cart. Add a small free shipping incentive.
These optimized prompts don’t just help you generate ideas — they help you create content with higher conversion intent.
How can you scale this strategy without losing the human touch?
This is where next-gen conversational chatbots come into play. With them, you can:
- Automate the sending of abandoned cart messages on WhatsApp.
- Connect all your channels from one single platform.
- Provide personalized service even during traffic peaks.
And the best part: without sounding like a robot. Thanks to generative AI, these chatbots write like a human, answer questions, and hold natural conversations.
