{"id":22773,"date":"2024-07-12T13:00:00","date_gmt":"2024-07-12T11:00:00","guid":{"rendered":"https:\/\/aunoa.ai\/?p=22773"},"modified":"2024-08-23T16:39:59","modified_gmt":"2024-08-23T14:39:59","slug":"how-verify-whatsapp-business-account","status":"publish","type":"post","link":"https:\/\/aunoa.ai\/en\/blog\/how-verify-whatsapp-business-account\/","title":{"rendered":"How to verify a Whatsapp Business account?"},"content":{"rendered":"\n

WhatsApp is currently the most widely used messaging application worldwide<\/strong>, with up to 2 billion daily users. As a result, it is very interesting for companies to consider it as a key communication channel with customers. With the launch of Whatsapp Business, sending notifications, product and service information and customer service communications became easier.<\/strong><\/p>\n\n\n\n

As with other social networks, having the ‘green check’ <\/strong>or verification badge <\/strong>can be crucial for brand credibility and trustworthiness<\/strong>. In the case of WhatsApp, the green badge, located next to the contact’s name, confirms that it is an authentic and prominent business account.<\/p>\n\n\n\n

In this article, we explain how to get a WhatsApp account verified, i.e. the green WhatsApp check<\/strong>. If you are just starting to use WhatsApp Business or if you are planning to activate this new channel, we tell you all the necessary steps to follow.<\/p>\n\n\n\n

How to implement Whatsapp Business in your company?<\/span><\/h2>\n\n\n\n

In order to implement Whatsapp Business<\/strong> in your company, you only need to have a business phone number <\/strong>to associate the account with once you download the application.<\/p>\n\n\n\n

Its operation is very similar to the personal version, except that it has some additional features focused on serving customers quickly and easily. These include the creation of a company profile, the ability to configure quick responses, organise conversations using tags and obtain statistics.<\/p>\n\n\n\n

However, it is especially focused on small businesses<\/strong>. It can only be associated with a single telephone number and can therefore be used by a single user. To offer a viable alternative for medium and large companies, Meta launched the WhatsApp Cloud API.<\/strong><\/p>\n\n\n\n

Whatsapp Business API: what is it?<\/span><\/h3>\n\n\n\n

The Whatsapp Business API<\/strong> is a tool that allows developers to access the app’s code and implement custom features <\/strong>or connect third-party applications, depending on the specific needs of the business.<\/p>\n\n\n\n

Thanks to the API, companies can integrate software, CRMs or AI ChatBots<\/a> into their WhatsApp Business account to automatically answer frequently asked questions and escalate complex queries to customer service agents.<\/strong><\/p>\n\n\n\n

As a feature, the one that stands out is that only companies that have access to the WhatsApp Business API can opt for a verified account.<\/strong><\/p>\n\n\n\n

In order to access the WhatsApp Business API, it will be necessary to request access via the WhatsApp Business Platform form<\/a>. After that, Meta developers will contact you directly to proceed with the configuration.<\/p>\n\n\n\n

It is also possible to use the WhatsApp Business API<\/strong> through intermediary partners such as Business Solution Providers (BSPs)<\/strong>, independent business solution providers with expertise in the WhatsApp Business platform and in the integration of other applications or custom configurations.<\/p>\n\n\n\n

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Verify your WhatsApp Business account: How to do it?<\/span><\/h2>\n\n\n\n

Once your company already has a WhatsApp Business API account, it’s time to get the famous green “check” and have a verified account. <\/span><\/p>\n\n\n\n

As we mentioned at the beginning of this article, the distinction of a verified account provides customers with the guarantee and security <\/strong>that they are interacting with a real and reliable brand<\/strong>. And when it comes to carrying out a transaction, trust is a determining factor, especially if it is carried out in the digital scenario, something that is becoming increasingly common in our day-to-day lives.<\/p>\n\n\n\n

To get verified, your company must go through a series of filters that WhatsApp Business will perform to verify that your brand is trustworthy, authentic and real.<\/p>\n\n\n\n

Below, we tell you the steps to follow to get it:<\/p>\n\n\n\n

1. Verify Facebook Business Manager account<\/span><\/h3>\n\n\n\n

With the API in place, you need to verify your Facebook Business account<\/strong>. To do this, in the “Security Centre” of your Meta Business Manager, you will need to click on “Start Verification” in the “Business Verification” section.<\/p>\n\n\n\n

Once you have done this, you will have to fill in the requested information about your company. After that, you will get a verification code to enter.<\/p>\n\n\n\n

2. Contact WhatsApp Business solution provider <\/span><\/h3>\n\n\n\n

When Meta verifies your business user account, you will need to contact the Whatsapp Business Solution Provider (BSP)<\/strong> to collect all the necessary information and transfer it to Whatsapp.<\/p>\n\n\n\n

To find a BSP for your company, Meta offers a list of verified partners<\/strong> with which it collaborates so that you can choose one of them. At Aunoa we work with different BSPs to offer you the one that best suits your use case and your economic needs.<\/strong><\/p>\n\n\n\n

Entre la informaci\u00f3n que debes aportar estar\u00e1 la direcci\u00f3n de tu p\u00e1gina comercial, la URL de tu p\u00e1gina de Facebook, una captura que muestre tu verificado en Facebook y el nombre de tu empresa en otros idiomas si as\u00ed es necesario.\u00a0<\/span><\/p>\n\n\n\n

3. Sending the request to verify a whatsApp Business account<\/span><\/h3>\n\n\n\n

Once you have provided all the information, the solution provider will open a ticket with your application for review.<\/strong> Normally, after about 3 weeks<\/strong>, your company account will have a green check. Unfortunately, in case the application is rejected, there is no possibility to appeal<\/strong>, but you can reapply after 3 months.<\/p>\n\n\n\n

Requirements to verify a WhatsApp Business account<\/span><\/h2>\n\n\n\n

Las condiciones exactas que determinan que WhatsApp finalmente permita verificar una cuenta o no, son desconocidas.\u00a0<\/span><\/p>\n\n\n\n

WhatsApp maintains complete discretion in deciding which companies receive the green badge next to their name. However, as we have seen throughout this post, there are a series of requirements that your company must meet in order to be eligible<\/strong>:<\/p>\n\n\n\n